Data released at Salone Host 2013 by Patrick Hoffer, president of Cic (Comitato Italiano Caffè), confirm the trend of the portioned coffee market, which continues to grow in double digits, compared to ground mocha, which is essentially stable, and ground coffee in packets, which is in sharp decline"
The coffee market in Italy," Hoffer explains, "is a mature market, but the relevant fact is that the portioned sector continues to grow in double digits. We can therefore say that capsule espresso coffee is driving domestic coffee consumption in Italy: in the first months of the year, portioned coffee sales touched 20 percent growth, according to Iri surveys. The market is vibrant, rapidly evolving in consumption patterns, and we need to innovate and find new strategies," Hoffer concluded.
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