Fairtrade: the label that guarantees fair trade coffee

Fairtrade is an international movement that fosters the development of countries in the Global South, whereby green coffee is purchased without middlemen directly from small farmers, who are given a fairer price.

A fair trade coffee, guaranteed by the Fairtrade/TransFaire logo respects these principles:

1) Payment of a "fair" price that covers production costs, allows a decent wage for workers, and leaves a margin for social or productive investments;

2) Willingness to pre-finance purchases to prevent indebtedness and recourse to moneylenders that would nullify the benefits of the fair price;

3) Commitment to long-term business relationships so that the producer group can plan for its future with greater certainty.